Macy’s Herald Square Unveils Holiday Windows

Macy’s Herald Square unveils its iconic holiday windows celebrating the theme “Believe in the Wonder,” Thursday, Nov. 21, 2019, in New York. The six magical windows take spectators on a journey with Santa Girl as she embraces the spirit of the holidays. (Diane Bondareff/AP Images for Macy’s)

On Thursday, November 21stMacy’s Herald Square unveiled its legendary holiday windows signaling the start of the holiday season.

The magic began with colorful fireworks, cheerful holiday music, and a special visit from Macy’s Santaland elves. Award-winning designer and Macy’s National Director of Window Presentation, Roya Sullivan, created the 2019 Believe in the Wonder themed holiday displays. Materials such as lacquer, chromed parts, LED lights, and 3D objects fill the iconic windows, creating spectacular visuals for eyes to wander throughout the exhibition.

This year’s windows are brought to life by combining modern technological and interactive elements with old school artistry; forming a unique connection that results in an original and imaginative display. Each of the six enchanted windows will take spectators through a journey with Santa Girl as she embraces the spirit of the holidays. The Macy’s Herald Square holiday windows will run through January 1st, 2020.

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