A fabulously floral Hendrick’s Gin pop-up is coming to NYC! To celebrate the newly launched limited edition Midsummer Solstice Gin, Hendrick’s is bringing vibrant live flower installations to the masses at Pershing Square outside Grand Central.
From Wednesday June 5th – Friday June 7th, Hendrick’s Midsummer Solstice will come to life on a grand scale when beautifully colorful botanical displays bloom in NYC at Pershing Square near Grand Central Terminal. Passersby can welcome Midsummer with a stroll through these larger-than-life arrangements, on display for a limited time, just like the gin they represent. Come sip Hendrick’s Midsummer Solstice cocktails while visiting with delightfully odd and unusual characters guiding you through bouquet stations to take home, interactive cocktail making with DIY garnishes, and Instagram opportunities galore!
Midsummer Solstice, a small batch, limited-edition gin featuring a carefully selected arrangement of floral essences chosen to complement the elements of the Hendrick’s original house style.
“Hendrick’s Midsummer Solstice captures the summer season’s exquisite natural beauty through the floral essences in its flavor profile,” says Sebastien Derbomez, Hendrick’s Gin Ambassador, “We can’t wait to bring the whimsical floral inspirations of Hendrick’s to the masses in New York and Los Angeles with these beautiful floral installs. And to make sure everyone can experience the magic, we’re delighted to partner with BloomsyBox in giving our devoted imbibers the opportunity to express themselves through the language of flowers, just as we at Hendrick’s have done with this new innovation in gin.”
Midsummer Solstice was inspired by the actual Summer Solstice, at which time the Earth is tilted maximally toward the sun, impelling all the flora of the hemisphere to attain its peak aromatic prowess.