What’s the only thing worse than trying to get a reservation for two on Valentine’s Day? Trying to get a reservation for one! That’s why King, creator of the hit mobile game franchise, Candy Crush, is on a mission to make this Valentine’s Day sweeter than ever for solo diners— and anyone else who deserves to treat themselves to a little ‘Me Time’!
Candy Crush Friends Saga, the most recent addition to the franchise, plans to flip the clichéd “solo = sad” Valentine’s Day narrative on its head with a singles‐only eatery in New York City. Hosted at Dirt Candy, an inventive Manhattan eatery known for its vegetarian tasting menus, SWEET’N SOLO will open for one night only, rewarding those that chose to play on their own this valentine’s day when everyone else is focusing solely on couples.
Guests are in for a multisensory treat as the dining experience brings the sweet world of Candy Crush Friends Saga and its new Valentine’s in‐game event out of the device and into an IRL culinary extravaganza. The five‐course tasting menu is filled with dishes inspired by the game and its characters—vibrant, colorful plates await! Similar to how players can unlock special in‐game rewards and treats at home on their phones, SWEET ‘N SOLO guests can unlock a secret menu filled with super sweet delights, as they play the new Candy Crush Friends Saga Valentine’s Day themed in‐game event throughout the evening.
This week, Riverdale’s Casey Cott joined Candy Crush Friends to host an exclusive pre-Valentine’s Day dinner at Dirt Candy in NYC. Other guests in attendance included DJ Vashtie, Jordyn Woods, as well as Instagram stars Tara Milk Tea and Adam Ellis. The sweet evening featured a curated menu, edible Candy Wall (that’s right you can actually eat it!), vibrant desserts inspired by the game, and a stunning candy tree with lollipops and cotton candy for the taking, that certainly left no sweet tooth unsatisfied.
The Valentine’s Day dinner comes in tandem with a limited-time Candy Crush Friends in-game opportunity, where Players have the option of being sent to Valentine’s Valley with 20 love-filled levels featuring a Valentine’s themed map, Nutcracker King of Hearts costume, two-hour ‘Instant Charge’ pre-game booster, Star Chaser and more.