Last night, leading American outerwear brand, Woolrich hosted a private cocktail reception with special guests Emma Roberts, Jaime King and Avan Jogia, to celebrate the brand’s first Canadian store opening at Yorkdale Shopping Centre. Guests were invited to shop the latest collection at the 2,800-square foot boutique, a space that reflects the brand’s 187-year old history, merged with a contemporary and sophisticated aesthetic.
Celebrity guests Emma Roberts, Jamie King and Avan Jogia joined the celebration, mingling with guests and shopping the men’s and women’s collections, accessories and the brand’s new footwear line.
Guests enjoyed delicious hors d’oeuvres, wine and champagne from L-eat Catering. Toronto-based DJ Jayem Kayem added to the event’s chic atmosphere with a selection of curated tunes. Woolrich is now open at Yorkdale Shopping Centre.
“We’re thrilled to officially launch Woolrich in Canada – it’s an important market for our company’s expansion and international growth,” says Andrea Cane, Woolrich’s Global Creative Director. “This store marks the first steps in our plans for expansion, and we’re very much looking forward to our future openings in Vancouver and Montreal in the coming years.”
Upon entry into the new Toronto store (reinterpreted by the design of Japanese architecture firm Wonderwall under the creative direction of Masamichi Katayama), guests walked-by the iconic Woolrich Buffalo Check™ plaid, located on the stores façade. The spacious store reveals floor-to-ceiling décor, merging the brand’s American heritage and contemporary pieces.
Woolrich was established in 1830 in north central Pennsylvania by founder John Rich. Today, it’s the oldest American outdoor clothing brand, encompassing two distinctive labels: Woolrich Outdoor, the original outdoor clothing collection, distributed solely in North America, and Woolrich John Rich & Bros., the contemporary high-end outerwear line distributed worldwide. With 187 years of experience and a rich American heritage, Woolrich products integrate the brand’s historical identity with a contemporary interpretation. The Original Woolrich Arctic Parka, introduced in 1972, is now considered the quintessential down parka and is an internationally recognized brand icon and symbol. Woolrich collections are distributed in 45 countries through a network of 22 retail stores and 6 outlet stores worldwide. The Woolrich brand is owned by Woolrich International, a new entity created in 2016 after the merger between Woolrich Inc. and Woolrich Europe that combines 187 years of American heritage and value for the outdoors with contemporary European design.