Refinery29’s 29 Rooms With Jake Gyllenhaal, Emma Roberts, Bella Thorne, Paris Jackson

Actor Jake Gyllenhaal attends the Refinery29 Third Annual 29Rooms: Turn It Into Art

29Rooms collaborators Jake Gyllenhaal, Emma Roberts, Sasheer Zamata, Chloe X Halle, Alexa Meade, Lizzo, and Cleo Wade joined Refinery29 co-founders Christene BarberichPiera Gelardi, Justin Stefano, and Philippe von Borries, as well as Chief Content Officer, Amy Emmerich, and a group of global artists and visionaries across various mediums for the opening night celebration on Thursday, September 7 in Williamsburg, Brooklyn.

Spaces created in partnership with Jill Soloway and Topple Productions, Art of Elysium, Women’s March, and Planned Parenthood as well as brand experiences with: Aldo, Clarins, Dunkin Donuts, Dyson, Juicy Couture Fragrance, Ulta Beauty, and Cadillac x Jason Wu also premiered. Smirnoff served as the official vodka sponsor.

The evening launched the digital media and entertainment company’s interactive funhouse of style, culture, & technology. “29Rooms: Turn It Into Art,” encourages guests to explore a maze-like expansive warehouse where they can create, play & explore in the brand’s  multi-sensory playground of 29 individually curated spaces brimming with inspiration and creativity. 29Rooms will be coming to LA this December.

Since its inception in 2005, Refinery29 has curated experiences for its audience across multiple platforms including online, mobile, video, and live events. The 29Rooms franchise has grown into the company’s most expansive offline activation. Instituting a ticketing program for the first time to minimize wait time and optimize the user experience, Refinery29’s 29Rooms sold out nearly 20,000 tickets. A portion of ticket sales proceeds will go to 29Rooms non-profit partners. 29Rooms will also be expanding its borders and coming to Los Angeles for the first time this December.

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