Last night, Nasty Gal teamed up with Governors Ball for a pre-party kick-off to their three-day music festival in New York City. Taking inspiration from the infamous parties of Studio 54 and Andy Warhol’s Factory, Nasty Gal brought together influencers and artists from various intersecting industries to collectively celebrate their love of art, music, and fashion under one roof.
The bash took place in Midtown Manhattan and featured a live performance by Tinashe and DJ set by Kitty Cash. The Nasty Gal-clad crowd experienced a bi-level penthouse decked out with disco ball-filled shopping carts and neon light installations throughout the space while taking in views of Manhattan from the rooftop.
The party marks the brand’s first event since being acquired in February 2017 by the boohoo group of Manchester, England. Nasty Gal, whose name derives from a 1975 song by Betty Davis, chose to tap its foundation in music and the discovery of new artists, through a partnership in the festival space.