Lucky Brand, Olivia Culpo, Jaime King, Ashlee Simpson-Ross and Evan Ross celebrated the FW17 preview, showcasing the “Lucky Lives On” collection, inspired by newfound heritage, infused with classic California spirit a collection that features new denim fits, sun-faded palettes, soft fabrics and modernized, old-favorites. The Lucky Brand team took over Rolling Greens, the beautifully rustic, open-air nursery in West Hollywood. Guests enjoyed a live art activation by Lucky Brand collaborator Lot, Stock and Barrel, who custom embroidered a denim jacket that was raffled off at the end the night. DJs Amy and Minh Pham kept the crowd dancing to their favorite throw-back jams, in addition to a live musical performance by Korey Dane. Food was provided by Soho Taco and Jack Daniels along with cocktails and refreshments by Jack Daniels, Dulce Vida Tequila and Dream Pops.

Evan Ross Wearing Lucky Brand’s Trucker Jacket

Amy Pham Wears a Lucky Brand Custom Embroidered Boiler Suit

Amy and Minh Pham Rock Custom Embroidered Denim

Chief Creative Officer, Lucky Brand, Kin Ying Lee, Actor Jaime King and Chief Executive Officer, Lucky Brand, Carlos Alberini

Korey Dane (C) performs at Lucky Brand Presents Lucky Lives On FW 2017 Preview

Actor Jaime King at Lucky Brand Presents Lucky Lives On FW 2017 Preview

Ashlee Simpson-Ross Attends Lucky Brand’s FW17 Preview

Photos by Getty Images