Photos: Lucky Brand’s FW17 Preview With Olivia Culpo, Jaime King, Ashlee Simpson-Ross

Lucky Brand, Olivia Culpo, Jaime King, Ashlee Simpson-Ross and Evan Ross celebrated the FW17 preview, showcasing the “Lucky Lives On” collection, inspired by newfound heritage, infused with classic California spirit a collection that features new denim fits, sun-faded palettes, soft fabrics and modernized, old-favorites. The Lucky Brand team took over Rolling Greens, the beautifully rustic, open-air nursery in West Hollywood. Guests enjoyed a live art activation by Lucky Brand collaborator Lot, Stock and Barrel, who custom embroidered a denim jacket that was raffled off at the end the night. DJs Amy and Minh Pham kept the crowd dancing to their favorite throw-back jams, in addition to a live musical performance by Korey Dane. Food was provided by Soho Taco and Jack Daniels along with cocktails and refreshments by Jack Daniels, Dulce Vida Tequila and Dream Pops.

Photos by Getty Images


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