Erin Fetherston shows Spring 2017 during New York Fashion Week: revives her namesake label, celebrates ten years of showing in NYFW, launches denim, home, and two see-now-buy now accessories collaborations
“This collection is not just ‘Spring 17’, or my ten-year anniversary collection, but more like Chapter One of what I hope will be a very long novel, ” says fashion designer Erin Fetherston of her long awaited designer revival.
The pixie-esque designer first debuted her eponymous line over a decade ago while living abroad in Paris. Her collection of whimsical dresses was perfectly suited for her then twenty-four year old girl-about-globe lifestyle, rallying fellow ingénues like Kirsten Dunst, Zooey Deschanel, and Ellen Von Unwerth to her side.
Fast forward to the present, Fetherston now presides at the helm of a burgeoning lifestyle brand. Having put her designer label on hiatus for the past five years to build her contemporary offering ‘ERIN erin fetherston’, the designer felt this anniversary was the opportune moment to relaunch the ‘Erin Fetherston’ collection and create something that speaks to the woman she is today.
Entrepreneur, wife, and new mother, Fetherston explains, “I want these clothes to serve women through the ever changing phases of their lives.” Having recently given birth, Fetherston carefully observed which pieces of her wardrobe survived the pregnancy edit. “Certain silhouettes always work, whether you want to conceal one thing or accentuate another. I based this collection on those foundations, with plenty of eye candy mixed in too.”
Fetherston’s wardrobe building approach is a breath of fresh air in the face of fast fashion. “Sometimes I feel our industry betrays its customer with the IN-one-day-OUT-the-next design cadence. Rather than take the traditional route of seasonal collections, I see this as the first installment of many to follow.” This translates to an offering of staples designed for both year-round and life-long relevance. “The idea is to honor the investment women make in their clothing by continually designing new items that tie back to what’s already in their closet. You can trust that next season’s blouse will wear well with this season’s trousers.”
While Fetherston will wholesale the collection to select retailers, she’s focused on creating a unique direct-to-consumer experience, which dovetails with her new wave approach to design. “Some pieces will never go on sale,” the designer explains, “Others will be limited edition exclusives, sprinkled in from time to time with lots of collaborations to keep things exciting.”
On the heels of launching her first home collection, Erin Fetherston x Fragments Identity, the designer presents three additional collaborations for her Spring 2017 runway show; a denim line with Parker Smith, a see-now-buy-now jewelry capsule with Unearthen, as well as a see-now-buy-now shoe with Tkees. “I love collaborating”, says Fetherston, “It’s a way to constantly add newness to the collection and introduce an array of price points. It aligns the design process with the way women really shop.”
Erin Fetherston X Parker Smith
While Fetherston is well known for her flowing dresses and statement making gowns, she knows the perfect pair of jeans are essential to every woman’s wardrobe. With this in mind, Fetherston sought collaboration with denim brand Parker Smith, celebrated for their universally flattering, feminine fit. Their limited edition ten piece capsule features vintage washed jeans, tops, and coveralls priced from $185-$375. The collaboration will be available online and at retail this spring.